NIKE #makeitcount
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The Facts
Client
NIKE
Creative Agency
Wieden & Kennedy London | Laura Ellert
Photographer
Adam Hinton
Athlete
Mo Farah (Long-Distance Runner), Mark Cavendish MBE (Cyclist), Luol Deng (Basketball), Paula Radcliffe MBE (Marathon), Rio Ferdinand (Football), Perri Shakes-Drayton (Hurdles), Jack Wilshere (Football)
We did
Account Management
Athlete/Artist Management
Executive Production
Photo Production
Motion Production
Location Management
Project notes
Three weeks to shoot 11 athletes in 3 countries, ManaMedia’s UK team did their best to ‘Make it Count’ for this multi-media shoot working alongside Wieden and Kennedy London. WK’s Guy Featherstone’s powerful creative was perfectly executed by reportage photographer Adam Hinton to produce NIKE UK’s first campaign of 2012.
The #makeitcount campaign started the new year with a bang in NIKE Town Oxford Street’s windows and ground floor and complimented the extensive billboard and media campaign coverage – which included an exhibition of the dynamic photography at NIKE's 1948 store.
