NIKE Always ON
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The Facts
Client
NIKE
Photographer
Chris Hornbecker
Athlete
Cristiano Ronaldo, Kobe Bryant, Pato, Perri Shakes-Drayton, Amar'e Stoudemire and more
We did
Creative Planning
Art Buying
Athlete/Artist Management
Project Management
Photo Production
Motion Production
Location Management
Post Production
Music/Audio Curation
Project notes
NIKE called us in to take on another multi-city production for their Global Sportswear campaign “Always ON”, a motion, print and PR capture with six of NIKE's tier 1 athletes to be shot back to back between NYC, Oklahoma, Moscow, Milano, Madrid and LA. When shooting such a calibre of athletes you never know what is going to come at you. With two last minute cancellations due to athlete injuries, a string of re-shoots, way more fans than we wanted to deal with in public places, visas for traveling crews and product carnets for global customs access, combined with motion, print and PR content capture simultaneously, it was literally Always ON for us. We did the art buying for the Milano leg of the tour, organized and managed product, equipment, client and crew travel, accommodation and all local crew logistics on all stops. We also edited and delivered the video clips. Thats our DNA.
