NIKE Greatness

NIKE Greatness logo

  • Greatness Ignores the Odds #makeitcount NIKE find your greatness London 2012 olympics Paula J Radcliffe
  • Greatness Seeks Critiscism Mike Cavendish Greatness Ignores the Odds #makeitcount NIKE find your greatness London 2012 olympics
  • Greatness goes the extra mile Mo Farah #makeitcount NIKE find your greatness London 2012 olympics
  • Greatness doesn't have to be an all-star Drew Sullivan8 #makeitcount NIKE find your greatness London 2012 olympics
  • Greatness is the girl next door Perri Shakes Drayton #makeitcount NIKE find your greatness London 2012 olympics
  • Greatness isn't born. It's made. Holly Bleasdale #makeitcount NIKE find your greatness London 2012 olympics
  • find your greatness, lebron james, federation #makeitcount NIKE find your greatness London 2012 olympics hyper elite
  • NIKE find your greatness Lebron James hyper elite federation London 2012 olympics
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The Facts

Client
NIKE

Creative Agency
Wieden & Kennedy LDN

Art Director
Quan Payne, Colin Cornwell

Photographer
Warwick Saint

Producer
Nikki Carter

Athlete
Perri Shakes-Drayton (400m Hurdles), Mo Farah (Long-Distance Runner), Holly Bleasdale (Pole Vault), Drew Sullivan (Basketball), Paula Radcliffe (Long-Distance Runner), Mark Cavendish (Cyclist)

We did

Photo Production

Motion Production

Location Management

Choreography

Athlete/Artist Management

Project notes

With action and authenticity in mind, ManaMedia collaborated with NY based photographer Warwick Saint and Wieden and Kennedy LDN to fulfill NIKE UK's brief and produced a shoot that enabled the athletes to truly demonstrate their strength, focus, speed and GREATNESS.