NIKE Greatness

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  • Greatness Ignores the Odds #makeitcount NIKE find your greatness London 2012 olympics Paula J Radcliffe
  • Greatness Seeks Critiscism Mike Cavendish Greatness Ignores the Odds #makeitcount NIKE find your greatness London 2012 olympics
  • Greatness goes the extra mile Mo Farah #makeitcount NIKE find your greatness London 2012 olympics
  • Greatness doesn't have to be an all-star Drew Sullivan8 #makeitcount NIKE find your greatness London 2012 olympics
  • Greatness is the girl next door Perri Shakes Drayton #makeitcount NIKE find your greatness London 2012 olympics
  • Greatness isn't born. It's made. Holly Bleasdale #makeitcount NIKE find your greatness London 2012 olympics
  • find your greatness, lebron james, federation #makeitcount NIKE find your greatness London 2012 olympics hyper elite
  • NIKE find your greatness Lebron James hyper elite federation London 2012 olympics
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The Facts

Client
NIKE

Creative Agency
Wieden & Kennedy LDN

Photographer
Warwick Saint

Athlete
Perri Shakes-Drayton (400m Hurdles), Mo Farah (Long-Distance Runner), Holly Bleasdale (Pole Vault), Drew Sullivan (Basketball), Paula Radcliffe (Long-Distance Runner), Mark Cavendish (Cyclist)

We did

Athlete/Artist Management

Photo Production

Motion Production

Location Management

Choreography

Project notes

With action and authenticity in mind, ManaMedia collaborated with NY based photographer Warwick Saint and Wieden and Kennedy LDN to fulfill NIKE UK's brief and produced a shoot that enabled the athletes to truly demonstrate their strength, focus, speed and GREATNESS.