NIKE OLYMPICS Technology, Meet Sport

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  • Nike Olympic 2012 London Olympics NIKE+ LeBron James dani kiwi meier aric rist nike fuel Basketball
  • Nike+ Training track and field 2012 London Olympics athlete nike fuel aric rist dani kiwi meier Perri Shakes-Drayton
  • Nike Olympic training gym nike plus nike+ nikefuel fuelband fuel band aric rist dani kiwi meier
  • Nike Olympic Manny Pacquio nikefuel nike+ nike plus training boxing jump rope aric rist dani kiwi meier
  • Nike Olympic athletes allyson felix running track and field nikefuel nike+ nike plus aric rist dani kiwi meier stride
  • NIKE + Larry Fitzgerald training football NFL athlete nikefuel fuelband nike+ aric rist dani kiwi meier
  • nike+ Ashton Eaton fuelband decathlete decathlon 2012 London olympics running training aric rist dani kiwi meier distance
  • nike+ Paula Radcliff 2012 London olympics running marathon athlete women's training fuelband nike+ nike plus
  • nike+ Li Na tennis training women's training nikefuel nike+ nike plus gym aric rist dani kiwi meier
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The Facts


Creative Agency
NIKE in-house, RG/A, Heist

Perri Shakes-Drayton, Manny Pacquiao, Larry Fitzgerald, Hope Solo, Rafel Nadal, Allyson Felix, Chicharito, LeSean McCoy, Kevin Durant

Los Angeles, London, Manila, Manchester, Miami, Portland, Munich, New York

We did

Creative Planning

Creative Consulting

Art Buying

Athlete/Artist Management

Rights Management

Executive Production

Photo Production

Motion Production

Location Management

Project notes

Groundbreaking digital sport technology, amazing athletes and a world tour produced some of the most compelling marketing for NIKE prior to the 2012 London Olympics.