NIKE OLYMPICS Technology, Meet Sport
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The Facts
Client
NIKE
Creative Agency
NIKE in-house, RG/A, Heist
Athlete
Perri Shakes-Drayton, Manny Pacquiao, Larry Fitzgerald, Hope Solo, Rafel Nadal, Allyson Felix, Chicharito, LeSean McCoy, Kevin Durant
Locations
Los Angeles, London, Manila, Manchester, Miami, Portland, Munich, New York
We did
Creative Planning
Creative Consulting
Art Buying
Athlete/Artist Management
Rights Management
Executive Production
Photo Production
Motion Production
Location Management
Project notes
Groundbreaking digital sport technology, amazing athletes and a world tour produced some of the most compelling marketing for NIKE prior to the 2012 London Olympics.