HomeAway GLOBAL ASSET BANK
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The Facts
Client
HomeAway Inc
Creative Agency
Saatchi & Saatchi London
Photographer
Jim Stephensen, Iñigo Bujedo-Aguirre, Colin Hughes, Matthew Williams
Locations
Barcelona, Costa Brava, Mallorca, California, Florida, St Tropez, New York, The Hamptons, Paris, Massachusetts, Pennsylvania, Manhattan
We did
Account Management
Creative Development
Creative Consulting
Art Buying
Project Management
Rights Management
Talent Casting
Photo Production
Motion Production
Location Management
Post Production
Project notes
MANA partnered with advertising giant Saatchi and Saatchi to create an own-able and consistent content language for HomeAway. Establishing and executing on a visual standard, we embarked on a sustainable brief to populate a versatile asset bank for a wide range of marketing uses through both still and moving imagery. The content shared here is a few of our favorites from the journey shot across western Europe and in the United States.
The content created has been leveraged in a wide range of formats including more recently forming parts of TV advertising campaigns in multiple key markets.
