CANON I ♥ my friends

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  • 1031 Canon I love my friends ManaMedia Snow snowboarding Laax Switzerland Tourism DSLR Halfpipe Super pipe Xavier Hoffman Dani kiwi Meier Bryce Gubler Director Post production Production company Creative Agency
  • 1031 Canon I love my friends making of LAAX Xaver Hoffmann 1031 Canon I love my friends ManaMedia Snow snowboarding Laax Switzerland Tourism DSLR Halfpipe Super pipe Xavier Hoffman Dani kiwi Meier Bryce Gubler Director Post production Production company C
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The Facts

Client
Canon Europe

Creative
MANA

Director
Bryce Gubler

Athlete
Xaver Hoffmann

Locations
LAAX, Switzerland

We did

Account Management

Creative Development

Athlete/Artist Management

Rights Management

Talent Casting

Executive Production

Motion Production

Location Management

Post Production

Music/Audio Curation

Project notes

Shot 2 virals for their very first firmware update for the (back then), newly launched Canon 5D MK 11. The cinematic and making-of clips set the standards on how this client would deliver a quick to market, yet innovative product message.