Operation Black Vote
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The Facts
Client
Operation Black Vote
Creative Agency
Saatchi & Saatchi London
Photographer
Alex Telfer @ Peter Bailey Productions
We did
Art Buying
Project notes
No matter who you are - your vote counts.
The Operation Black Vote campaign, designed by advertising giant Saatchi & Saatchi, is intended to encourage all people, including ethnic minorities to vote in UK’s referendum on whether Britain should stay in or out of the European Union.
As there are more than 4 million people from ethnic minority groups in Britain who are eligible to vote in the referendum, yet 30% are not registered and the majority historically do not turn out to the polls, this bold and controversial campaign is definitely making people sit up and talk.
