BMW Unstoppable

BMW Unstoppable logo

  • BMW Unstoppable POV Uruguay TV clip Viral Montevideo Dani kiwi Meier Martijn van Beenen 180 Amsterdam Motor bikes Ewan McGregor Claire Finn Global production Gyro Enduro
  • BMW Unstoppable POV Uruguay 4 Boat GPS BMW Unstoppable POV Uruguay TV clip Viral Montevideo Dani kiwi Meier Martijn van Beenen 180 Amsterdam Motor bikes Ewan McGregor Claire Finn Global production Gyro Enduro
  • BMW Unstoppable POV Uruguay 5 Scissors BMW Unstoppable POV Uruguay TV clip Viral Montevideo City Dani kiwi Meier Martijn van Beenen 180 Amsterdam Motor bikes Ewan McGregor Claire Finn Global production Gyro Enduro
  • BMW Unstoppable POV Uruguay 6 Bridge BMW Unstoppable POV Uruguay TV clip Viral Montevideo City Dani kiwi Meier Martijn van Beenen 180 Amsterdam Motor bikes Ewan McGregor Claire Finn Global production Gyro Enduro
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The Facts

Client
BMW

Creative Agency
180 Amsterdam

Director
Martijn van Beenen

Executive Producer
Claire Finn

Producer
Dani Kiwi Meier, Todd Raymond, Mario Padilla

Locations
Various Locations in Uruguay

We did

Motion Production

Location Management

Talent Casting

Choreography

Rights Management

Project notes

Ship 2 bikes to Montevideo. Find three locations where you can ride while plotting a GPS drawing of a boat, a scissor, a bridge and a word; UNSTOPPABLE. These were the first of a new wave of viral's to come out of the award winning Agency 180 Amsterdam. It proved that with a great creative partner, an ambitious client, limited resources and total creative freedom in engineering a production plan, amazing results can be had.