BMW Unstoppable
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The Facts
Client
BMW
Creative Agency
180 Amsterdam
Director
Martijn van Beenen
Locations
Various Locations in Uruguay
We did
Rights Management
Talent Casting
Motion Production
Location Management
Choreography
Project notes
Ship 2 bikes to Montevideo. Find three locations where you can ride while plotting a GPS drawing of a boat, a scissor, a bridge and a word; UNSTOPPABLE. These were the first of a new wave of viral's to come out of the award winning Agency 180 Amsterdam. It proved that with a great creative partner, an ambitious client, limited resources and total creative freedom in engineering a production plan, amazing results can be had.
