HSBC NOW IS GOOD
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The Facts
Client
HSBC INSURANCE
Creative Agency
Saatchi & Saatchi London
Photographer
Joyce Yung, Priyanka Boghani, Sunni Liu, Tracy Wong
Locations
Hong Kong
We did
Art Buying
Rights Management
Talent Casting
Production
Photography
Post Production
Project notes
MANA was engaged by Saatchi and Saatchi to produce this rather special and pure brief. Turning the de facto idea of insurance advertising on its head, we were tasked with art buying 4 HK based photographers and having them capture what is good in their lives and cities.
We created a bank of 50+ images for a range of advertising uses in Hong Kong, based on the great reception of the content it has now also been used in other major asian markets.
