ASICS X INCREDIBLES 2
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The Facts
Client
Asics
Creative Agency
FRUKT
Creative Director
Paul Gillam
We did
Art Buying
Photo Production
Motion Production
Post Production
Music/Audio Curation
Project notes
MANA are honoured to have been involved in the creation of series of films for our Friends at ASICS, working closely with their partner Disney-Pixar and creative agency FRUKT.
More of the films coming very soon.
True sports performance brand ASICS has today announced a global partnership with the world’s largest entertainment company, The Walt Disney Company. Ahead of the release of the hotly anticipated family blockbuster Disney·Pixar Incredibles 2 Asics will, to deliver a cross-media campaign to get families moving this summer.
With today’s population the least active in history, ASICS will target thousands of families to inspire them to get active together ahead of the release of the hotly anticipated family blockbuster Disney·Pixar Incredibles 2.
Inspired by the Parr family – the film’s iconic family of hero characters – and movement influencers, ASICS and Disney will launch a series of digital content, in-store activations and limited edition product.
Launching on digital channels in June 2018 and running throughout the summer, the movement campaign will be based on a shared mission of inspiring the whole family to get moving.
For more information:
www.asics.com
